There is nothing more annoying than receiving a cheap and badly designed business cards. As a designer who cares about image and good branding sense, business card has a lot to say about a person and a company on first impression.
Business card design is a very important part of visual communication, many people overlook the value of having a professional business card. This single piece of paper accurately reflects your brand image and an integral part of your collateral package. It can make or break you as a person and a company. It's the first major impression. Here it's why it's still matters.
I've been working in Dubai for almost 14 years and I've collected literally eight books of business card holders since the time I arrived here. I never lost all those cards, for me it's a great resource of contacts, may it be 10 years old worth of contacts. As a designer, my habit is to look at the design, paper stock, quality of the print and how the person presented the card. My mentor always told me that presentation is everything event if it's a small piece of collateral. It should tell a story or make an impact, same is true with business card design.
Creative professionals knows that there's not a lot of great printers who share the same of vision of quality of developing high end printed work here in this part of the world. It's always been a challenge, a hit and miss. Printed materials ended screwed up no matter what the instructions are.
Last week we received our printed business cards for Ape. With a good printer partner and a lot of patience we finally attain a quality that we are looking for. A sexy piece of design that meant to disgust other card quality. The design is unconventional and trivial. People are getting mixed reaction about it. We called it a "Black on Black" approach. We are happy that we are pushing this boundaries. It's a bit costly but it's worth it.
Process: Letterpress
Effects: Black foil
Stock: Fedrigoni Sirio Pearl, Black, 700 GSM duplexed (1400 GSM)
