What’s your ideal timeline for the video’s completion?

What’s the purpose of the video?

How will you measure its success?

What kind of video do you want?

Can you show me anything similar to what you’re wanting?

What five words best define your target audience?

What challenges does your target face?

In what context will the viewer be watching?

What perception should the audience have before watching versus after watching?

How does your product or service help solve your target’s problem?

What’s the project storyline in one sentence?

What key topic or ideas should be conveyed?

What five words best define your company and brand?

Will the video be part of a bigger campaign plan?

Will you need to make any future revisions to the video?

Will your video be interview driven?

Will you require actors or a polished on camera presenter?

Will you need any assistance acquiring location permits or coordinating talent?

What are your needs for graphics and/or animation in the video?

Do you want us to provide us the script?

Will this project require any content for inclusion (stock or archival photos, videos, or music)?

Are there any other elements that need to be included, and when will they be available?

How will the video be channeled or distributed?

What’s your intended lifespan for it? How could we extend its use?

What do you not want your video to look like?

vIDEO PRODUCTION Brief