This is the new “have it your way” Burger King digital mural. It’s a towering 2.7m height x  8.4m  length installed in the food area at the biggest mall in the world, Dubai Mall. It’s a massive print sandwiched in acrylic panels. Tonic pushed the idea of pop art into functional visual communication, attracting new set of customers, fun and outgoing, preaching the “have it your way message.” Lines like I cannot imagine myself without onions, I’m an extra cheese kind of guy. Putting democracy to your whopper, that’s the bottom line.

I had fun doing this piece. I really hope this one goes all the way to Burger King Kathmandu to Timbuktu.