Tonic’s  ad for a vacant post. Idea: Create an ad to attract receptionist applicants with the qualification mentioned. Copy: “our idea of a receptionist. 6. mind-blowing phone skills 7. great smile power (with teeth) from 9-5 8. unable to say “no”, only “please hold” 9. laughs at poop jokes 10. enjoys organizing more than sex 11. ends emails with a smiley face 12. administrative dominatrix 13. gets the job done with a cherry on top 14. aesthetically advantageous 15. shares her umbrella-ella-ella-eh-eh. if you think you are this person. send your cv”